Digital RF technology has been around for decades, but the full scope of its capabilities hasn’t really become apparent until the last decade or so. RF cards have commonly been used for access control, like hotel keycards, or contactless payment like public transit. Nowadays, RF cards have a much wider range of uses, including in the realm of real-time feedback. So, let’s take a closer look at unlocking real-time feedback by using digital RF cards.

What is a Digital RF Card?

Digital RF cards function with a small chip and antennae contained within the plastic card itself. The other side of the system is an RF reader, which emits a radio frequency signal and activates the chip within the card.

These types of cards are used across numerous industries, including time and attendance tracking within workplaces, car key fobs, and healthcare for medical history.

How RF Business Cards Can Be Used for Customer Feedback

The great thing about modern technology is that most mobile phones and devices now contain an RFID reader within them. However, it has evolved and is more commonly known as near-field communication (NFC) when referring to mobile technology.

The mobile side of this technology is one part of what makes it so great for real-time feedback potential. Consider implementing RF technology into business cards or a spot within a physical business location. This allows customers to simply scan their phone on the RF card, which will be linked to a page for leaving feedback.

One of the major hurdles in customers leaving feedback is that it can seem tedious or time-consuming. It may not seem like a huge deal to go on their phone, type in the website or store page, and leave a review. However, we are in an age of rapid technology and instant gratification. Customers want convenience, which is why the process of leaving feedback must be fast and convenient.

A Streamlined User and Business Experience

The implementation of an RF card feedback system offers a significantly streamlined feedback process for the customer. It takes a lot of the work off of them. All they have to do is tap their phone to the card or pad, and they are taken right to the page to leave their feedback.

Moreover, this is a massive boon for the business as well. After all, they don’t have to sit around and wait in hopes that the customer will leave their feedback after purchasing. Instead, they can catch the customer right when they receive their product and see the real-time feedback.

RF Capture Card: Not Just for Customers

This technology can also be used for internal purposes within the business. For instance, allowing employees to tap their digital RF cards to leave feedback. This is an excellent way to discover employees' pain points or frustrations so that they can be addressed or adjusted.

Ultimately, RF cards can efficiently and effectively capture real-time data and feedback across all business channels and operations. They allow a business to gain actionable insights from both customers and employees to help drive business improvement and expansion.

Customer Feedback Better than Ever with Brand Builder AI

If you are searching for ways to make getting customer feedback easier than ever, look no further than Brand Builder AI. Our system automates the customer feedback process across the whole line, including requesting reviews, monitoring feedback, and flagging negative feedback. You won’t ever have to worry about manual review collection again, with the ability to monitor your online reputation at a glance.

To book a demo or learn more about our automation systems, you can reach us at 727-758-2231. We look forward to helping you streamline your feedback system across all channels.