How Bryce Savage of NEFFEX and Brand Builder AI Created a Hub for Aspiring Musicians to Learn, Create, and Gain Exposure

Membership Launch: Building Systems with Ongoing Tech Support

Vision Turned Reality: The Genesis of Fulltime Hitmaker University

Bryce Savage, the dynamic force behind NEFFEX, had always been driven by his passion for music and a profound desire to give back to his fans and supporters. His consultation with Shannon Lavenia crystallized an ambitious vision: an educational platform that would teach aspiring musicians the intricacies of music production, provide mentorship, and pave the way for creating and promoting viral hits. Leveraging his massive 10+ million follower base, Bryce aimed to give young talents the exposure and opportunities they needed to succeed. This vision gave birth to Fulltime Hitmaker University.

Project Background

The primary objective of this project was to build out "Fulltime Hitmaker University," a comprehensive platform that would not only teach users how to produce music but also give them an opportunity to promote their work. This involved multiple facets:

✔️ Full Customization and Marketing Map Out

✔️ Upsell and Downsell Strategies

✔️ Program Launch Strategy

✔️ System and Platform Build

✔️ Community Build Out

✔️ Automation Integrations

✔️ Continuous Tech and Admin Support

✔️ Membership Programs

✔️ Extensive User Resources (Courses, e-books, tools, etc.)

✔️ Hitmaker of the Month Competition

Designing the Future (Jen):

✔️ Created an intuitive and user-friendly interface to ensure ease of navigation

✔️ Developed visual content that resonated with the youthful, vibrant energy of aspiring musicians

✔️ Ensured the design communicated the brand's mission and value propositions clearly

Tech Development Supercharged (Moeez):

✔️ Built a robust platform architecture to support numerous simultaneous users without lag

✔️ Integrated custom plugins and tools allowing users to create, edit, and produce music directly within the platform

✔️ Ensured seamless integration of payment gateways, user dashboards, and resource libraries

Strategic Marketing for Maximum Reach (Shannon):

✔️ Developed a thorough marketing plan, incorporating upsell and downsell strategies to optimize conversion rates

✔️ Launched comprehensive digital marketing campaigns across social media, email, and SEO to drive traffic and awareness

✔️ Created content strategies for sustained engagement and community building

Unyielding Tech and Admin Support (John):

✔️ Implemented automation systems for onboarding, payment processing, and customer support

✔️ Developed systematic approaches for continuous tech support ensuring minimal downtime

✔️ Handled comprehensive split testing to improve user experience and conversion metrics

Results: A Triumph for Aspiring Musicians

Launch Success:

Fulltime Hitmaker University was successfully launched, onboard thousands of users within the first few weeks. Members received immediate value with access to learning modules, tools, and exclusive content, establishing the platform as a critical resource for aspiring musicians.

Community Growth:

A vibrant community of musicians, producers, and avid learners formed, actively engaging in forums and livestream Q&As. Regular live streams and Q&A sessions increased user retention and satisfaction, fostering a supportive and dynamic learning environment.

Hitmaker of the Month Gains Traction:

The Hitmaker of the Month program quickly gained traction, providing undiscovered talents an opportunity to shine and be promoted across Bryce's extensive social media network. Tracks produced by students saw significant plays and engagement, leading to co-releases and heightened exposure.