The days of blind buying are nearly gone at this point. In other words, customers want to see reviews and feedback on what other people think of a product or service before they buy. According to one survey, 9 out of 10 consumers consider reviews when deciding on a purchase. This means that every business needs to focus on building up their online reputation and well of positive feedback.

However, building up reviews and encouraging customers to leave feedback can feel tedious and taxing for a business. Many customers don’t leave feedback without some sort of prompt or incentive, which can make it difficult to build up reviews at a good rate. Fortunately, modern automated response tools can help to streamline this process. Here’s a closer look at how automated response systems can provide feedback for actionable insights to drive business expansion.

What is an Automated Response System?

An automated response system simply means software that automates the process of collecting reviews for the business. Rather than having to invest the money and personnel hours of manually reaching out to customers for reviews, the software takes care of it. It will contact customers to ask them for a review and even makes the process easier for the customer by taking them to their desired review platform.

Moreover, it can also help effectively tackle negative feedback by flagging and reporting it to the business. This way, the business can separately reach out to that customer to address the issue.

The Benefits of Automated Response Systems

A few of the benefits of automated response systems have been mentioned above, but let’s take a look at some additional detailed benefits.

More Reviews and Reach from Customers

An automated response system will follow up with every customer and make it easy for them to leave a review, increasing the likelihood of receiving positive feedback.

Enhanced Business Reputation and Customer Trust

As the business continues to build up more positive reviews, it will help to significantly improve its reputation and create trust with potential customers. Moreover, more positive reviews offer a competitive edge over competitors who are not working on their feedback.

Reaching out to customers after their purchase also helps to build customer loyalty, as it makes them see that the business cares about what they think. This can potentially contribute to a higher influx of returning customers.

Actionable Insights for Business Development

Realistically, no business can make everyone happy, which means there will be negative feedback at some point. However, this presents an opportunity for businesses to improve their operations. It may offer actionable insights into certain areas of their operations that they need to improve. Additionally, an automated email response system will report negative feedback immediately, allowing the business to address the issue with the customer.

Boosted Online Visibility and SEO

Reviews play a significant role in a business’ SEO, especially regarding local search results. As a business builds more positive reviews, they will be more likely to show up in search results. This then contributes to attracting more potential customers, which keeps the cycle going.

Ready to Implement an Automated Response System into Your Business?

If you are looking for a comprehensive automated response system to improve your review influx, BrandBuilder AI is here to help. Our system makes it easy to automate all of your review requests, monitor feedback coming in, and manage your online reputation all from one platform.

To learn more, you can book a demo with us by calling 727-758-2231. We look forward to helping you improve your feedback system like never before!