A2P 10DLC SMS Texting

Enhanced A2P Registration for SMS Campaigns

July 15, 20231 min read

Effective August 31, 2023 All 10DLC phone numbers used to send SMS and MMS messages to U.S. phone numbers must be fully registered to an approved campaign under a brand.

We're thrilled to share our updates! In this release, we've made several enhancements and resolved a few issues, all with the goal of providing you with a smoother, simpler, and more enjoyable experience.

🚀 A2P Registration v1.1

  • We introduced a new A2P Registration flow on 15th June that greatly simplifies the process of registering the brand. Now, no need to click in multiple places - Just head to the Trust Center and hit the A2P registration.

  • Our flow now adapts based on the information provide or has already been shared in the Business Profile, streamlining the registration experience.

  • We've optimized the wording and examples and added helpful suggestions near the input fields. This guided flow aims to improve the success rate of brand and campaign approvals.

  • We've implemented numerous small-scale enhancements to improve user experience and overall functionality.

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Follow the below instruction to choose the right path for your A2P brand registration:

  • If the business has a Tax Number (EIN for US, CCN for Canada, etc.), Please select "Yes, the business I’m registering has a US EIN"(Standard Low Volume Brand Registration).

  • If the business does not have a Tax Number but operates from a valid Business Address in US/Canada, Please select "No, the business I’m registering does not have a US EIN"(Sole Prop Brand Registration).

If the business does not have a Tax ID and the business address is not in US/Canada, unfortunately, they cannot proceed with A2P Brand Registration. In this case, the best alternative would be to use Toll-Free numbers after completing the registration process.

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