The digital era has made it easier than ever for virtually anyone to launch a business and get themselves out there. While this is great, this massive influx of businesses can make it more challenging to build a brand that stands out in the sea of competition. However, this certainly doesn’t mean that it’s impossible, especially with the host of tools available for brand builders.

While numerous tools are available, two of the most relevant modern tools for brand builders are capture funnels and digital RF cards. These two tools can help significantly boost a business’s customer acquisition and engagement. So, let’s take a closer look at how capture funnels and digital RF cards can help brand builders achieve their goals.

The Role of Capture Funnels for a Brand Builder

Before going any further, let’s take a look at what a capture funnel is, also referred to as a marketing funnel. Essentially, a capture funnel is designed to “capture” the attention and engagement of potential customers and turn them into leads or buyers. While sales funnels and capture funnels are extremely similar, they aren’t exactly the same.

A capture funnel encompasses the whole customer journey, from initial brand awareness and engagement to purchasing and beyond. Sales funnels are more internal and focus on guiding qualified leads through the purchase journey, while capture funnels focus on the whole journey of customers.

The Stages of a Capture Funnel

There are five established stages of a capture funnel, including the following.

• Awareness: The first stage of the funnel is awareness, which is simply to attract the initial audience to the brand. This is achieved through marketing, advertisements, or referral.

• Interest: After awareness comes interest, which is where the potential customer wants to know more about the brand’s product or service.

• Consideration: Once interest is achieved, the potential customer will go into the consideration phase. This means they evaluate the product or service and weigh it against competitors and options.

• Intent: In the intent phase, the potential customer is seriously looking to buy. They will be going over pricing, availability, package options, and more.

• Action: The final primary stage of a capture funnel is action. This is where the customer completes the purchase, whether this be buying online or working with a sales rep.

A well-established customer capture funnel can be incredibly valuable for any brand. It can help map out the business's pipeline and offer an easy-to-follow path for customers.

Brand Builder Solutions: Digital RF Cards

Digital RF cards can be one of the most efficient brand builder solutions to add to a capture funnel. These cards use radio frequency technology to easily exchange data wirelessly. But, how does this apply to a capture funnel?

Simply put, it offers an easy point of entry for customers into the funnel. For example, a brand is demonstrating its product or service at an expo event. They have a digital card or pad that customers can simply tap with their phone to learn more about the product or service, or that allows them to sign up for an email list. This eliminates the manual efforts of customers having to stay there and fill out a form.

Ultimately, digital RF cards can be used for sharing business cards, promotional content, tracking customer activity, and much more.

An AI Brand Builder to Help You Automate Your Business

If you have been searching for ways to streamline automation across your business, then Brand Builder AI is here to help. Our software can help you automate everything from funnels and promotion to reputation management and much more in between. Give us a call today at 727-758-2231 to learn more.