Landscape Design Solutions has been building outdoor living spaces across Central Ohio since 2011. They build patios, outdoor kitchens, pergolas, fire features and complete landscape transformations. The team is highly credentialed: certified installers, Landscape Industry Certified technicians, a horticulture graduate from Ohio State, and a former President of the Columbus Landscape Association. They’re also a Unilock Authorized Contractor and a member of the National Association of Landscape Professionals (NALP).

Their work was premium. Their website wasn’t.

The challenge

The old site was a dated template that hid how good the company was.

• No first impression. The homepage opened on a solid green block filled with small centered text. It had no hero image and no clear headline. A firm that sells stunning outdoor spaces showed visitors a wall of words first.

• Messaging with no hierarchy. Strong lines like “More than a landscaper” and “Our Promise” were there, but they were buried in paragraphs and impossible to skim.

• Weak calls to action. There were no real buttons. The main call to action was a dark text box asking people to call, and the phone number was tucked into the nav bar.

• Trust buried at the bottom. Unilock, ICPI, Landscape Industry Certified and NALP credentials appeared as small logos at the very end of the homepage. No customer reviews appeared anywhere.

• A portfolio that undersold the work. The Projects page was a single slideshow with tiny thumbnails, no context, and a large empty space below it.

• Inconsistent service pages. Every page used the same black banner. The pages were text-heavy, with emoji bullets, mismatched heading sizes and large gaps.

• A form that pushed people away. The contact form asked for a full street address, address line 2, city, state, zip, country, phone and project type before anyone could reach out. That’s a lot of friction for someone who just wants a quote.

• Technical issues. The careers form showed a reCAPTCHA “exceeding free quota” warning, and the team page had a bio with no photo.

• No local SEO structure. The old site had no dedicated pages for the suburbs they actually serve.

Our approach

1. A new position: outdoor living designers.
We moved the brand from “landscaping company” to luxury design-build firm. The new hero states it plainly: “Luxury Outdoor Spaces. Expertly Designed. Professionally Built.” The idea is reinforced throughout the site with “More than a landscaper. We are outdoor living designers.” and the brand line “Beautiful by Design. Built for Life.”

2. A homepage that sells visually.
We swapped the wall of text for a homepage built around the work itself:

• A hero with two clear calls to action (Call and View Projects)

• A seasonal promo bar (10% off fall and winter projects)

• A full-width background video of finished projects

• A review section near the top

• A project grid: “Designed for Living. Built for Life.”

• Service tabs for Landscape, Hardscaping, Outdoor and Construction

• “Our Promise” values (Honest, Ethical, Creative, Innovative), now skimmable

• A milestone section celebrating 15 years

• A closing call to action: “Let’s Design Something Extraordinary Together”

3. Trust moved up front.
Reviews now appear early on the homepage. The 15-year milestone and team credentials became selling points instead of footnotes.

4. A portfolio that inspires.
The single slideshow became a full gallery page, “Designed to Inspire. Built to Last.”, so homeowners can browse finished work and picture their own space.

5. Consistent, scannable service pages.
The Landscape and Hardscaping pages were rebuilt with clear structure. Each one has a full service list and a step-by-step design process (consultation, site analysis, AutoCAD concept, 3D visualization, presentation, revisions). This makes a big investment feel clear and manageable.

6. Lead capture that converts.

• Click-to-call buttons throughout the site, not just in the nav

• A shorter contact form focused on a free one-hour consultation

• SMS consent built into the form so leads can get automated follow-up

• A “Get Your Free Estimate” offer tied to seasonal promotions

7. Built for local search.
We added dedicated service-area pages for Plain City, New Albany, Jerome Village, Lewis Center and Delaware County, and moved the site to a keyword-rich domain, landscapedesigncolumbus.com.

Before vs. After

The result

Landscape Design Solutions now has a website that matches the quality of its work. It opens with impact, presents the company as a premium design-build firm, puts trust up front, and makes it easy for homeowners to book a consultation.