Online customer reviews are an incredible resource for businesses. Reviews are among the most widely used and trusted resources for prospective customers when they are shopping online. Thus, positive reviews for a business are free and effective marketing with high visibility.

But, as a business owner, you don’t need to sit back and wait for reviews to come in. While you can’t buy reviews or force customers to leave positive reviews, you can implement strategies to capture more reviews. There are many ways you can do this, and one such strategy involves using digital RF cards to direct more traffic to your site for reviews.

What is an RF Card?

First, you may be wondering what RF cards are. “RF” stands for “Radiofrequency.” Digital RF cards are a form of digital business card that can communicate information over a short distance without contact via a radio signal.

RF business cards can be used for several different functions, depending on your needs and goals.

How Do RF Business Cards Help Capture Reviews?

As mentioned, RF capture cards can be loaded with any data you want to share with others. This data is able to be transferred quickly and easily whenever you want. To capture reviews for your website, you can have your RF business card link directly to your website’s review page, or your Google Review page.

By directing interested users to these pages they can easily see past reviews. For prospective customers, this can help convince them to trust you and your business. It also encourages them to leave their own reviews by providing an easy path to your review platform.

The easier it is to access your review page, the more likely you are to receive reviews. The most effective time to ask for reviews is immediately after a customer has received service. They will already be engaged and, hopefully, satisfied with your product or service. And every positive review on your site adds to your credibility in the minds of future prospective customers.

Other Functions for RF Capture Cards

Capturing reviews is not the only possible use for digital RF business cards. Luckily, you can accomplish much more by utilizing RF cards. Here’s a quick look at a few other options available to you with an RF capture card!

Contact Sharing

An RF capture card can be one of the simplest ways to quickly share crucial contact information. This makes them a tremendous networking tool, especially for those in B2B marketing and sales. Many of the best digital RF cards have a wide range of contact-sharing options to give you full customization to what and how you share your contact info.

Tracking Analytics

An advanced function of many digital RF cards enables click tracking and analytics. This enables you to see who engages with your content, and which pages receive the most clicks. This information is immensely valuable for determining the direction of future marketing and content strategies.

Custom Landing Page

Directing users to a review page with a digital RF card is just one landing page option. With RF cards, you can direct people to any landing page you want them to see. This can be a simple way to share crucial information about you or your business with interested parties. Some options include an online portfolio, a list of services and products, or simply your business’ home page.

Want to learn more about how you can leverage the latest technology to get ahead and grow your brand? BrandBuilderAI can help with a wide array of automation and smart business solutions. Get started today!