Automated response systems like email and SMS marketing are powerful tools to drive repeat business. Combining SMS and email automation keeps customers engaged, drives retention, and increases customer lifetime value (or CLV). So, let’s take a closer look at automated response systems and how they can drive repeat business!

Using an Automated Response System for Customer Retention

An automated response system can help businesses nurture lasting ongoing relationships with customers. It does so primarily in three ways.

1. Email Automation

Email marketing software allows your business to remain in constant communication with your target audience. This keeps customers engaged and creates deeper connections that improve loyalty.

Email automation can be linked to certain triggers to establish and reinforce contacts at crucial points in your customer interaction. For example, emails can be timed after purchase or include campaigns based on customer data and behavior. The key here is to build trust with customers, thus making them feel more valued, understood, and appreciated.

Remember, these e-mails don’t just have to come after purchase. They can welcome customers to your program or re-engage them after a long absence. Moreover, you can also use opportunities like birthdays and anniversaries to congratulate them and remind them of available promotions. You can also thank customers for purchases, or send reminders of any unpurchased items in their cart.

2. Personalized Offers

With access to customer relationship management (CRM) tech in their data stack, businesses can enable data-driven customer lifecycle marketing. CRM collates different customer data to craft detailed profiles relevant to their interests. That includes their purchase history, service interactions, as well as any browser activity, to craft a detailed and personalized profile.

Using this information effectively allows customers to receive promotions, upsells, cross-sells, and discounts that are especially relevant to their needs. And, for business owners, analyzing this information grants insight into the offers most likely to capture their attention.

3. Social Media Engagement

Active social media engagement with customers nurtures long-term relationships and trust while driving repeat purchases. A strong community promoting trust and loyalty is best built with a strong and versatile media strategy.

So, focus on posts and content that are some combination of relatable, trendy, educational, and interactive to showcase the brand’s value in accessible ways.

How Automated Response Systems Cultivate Repeat Business

Automated response systems are the best way to identify repeat business and cultivate ongoing customer relationships. Here are some major benefits to note!

Identifying Repeat Customers

The two easiest ways to identify someone who’s already a repeat customer are through POS history and CRM. If someone already has an ongoing relationship with your business, they can be further interacted with and cultivated. This can be your metaphorical foot in the door for automated e-mail and social media engagement.

Increasing Lifetime Value

Repeat customers are already fans of your brand’s product or service. With targeted promotions and interactions, businesses could encourage larger and more frequent repeat business. This will lead to the greatest return on investment for the least initial investment over time. Moreover, these purchases can also be more consistently predicted or influenced than one-time purchases.

Unofficial Brand Ambassadorship

The best kind of publicity is free publicity, and the best free publicity comes from repeat customers. Their brand loyalty and the strength of your cultivated relationship can lead to positive introductions to new potential clients.

Repeat customers are more likely to share products with loved ones, engage positively on social media, and leave positive reviews. Recommendations like these will reinforce the idea that your brand consistently delivers value and a positive experience. This will build trust between your brand and other new potential customers.

BrandBuilder AI: Grow Faster with Automated Email Response

Get an automated email response system from BrandBuilder AI to better identify and cultivate your repeat business! BrandBuilder AI is a powerful all-in-one system that automates marketing, lead generation, communications follow-up, and more. This will save you time and money, and help your business grow faster and easier. See BrandBuilder AI’s systems in action today—call 1-727-758-2231 to find out more.