Building and growing a brand has always been one of the most challenging actions of any business. After all, branding is what sets a business apart from the competition and helps customers recognize the product or service. The methods of growing a brand have changed over the years, but it is still no less important.

However, the best part about modern brand growth is that it’s much more simplified through a variety of tools. From AI-driven funnels to smart marketing, brand growth is more approachable than ever. So, let’s take a closer look at some of the best modern tools for brand growth.

Brand Builder Tools: AI-Driven Funnels

Funnels are one of the most vital components of any business’s marketing strategy. The funnel is each step of the customer journey, from the point they first become aware of a product or service to when they purchase.

Previously, optimizing a funnel meant manually reviewing each point, evaluating data, and making tweaks to become more effective. However, AI streamlines this process significantly in multiple ways, including the following.

• Adaptive Optimization: An AI-driven funnel can optimize on the fly. Meaning, it will analyze current data and metrics to make real-time adjustments to content, marketing, and ad targeting.
  

• Personalization: Personalization in marketing is one of the most powerful and effective factors. AI within brand builder software can analyze each customer’s behavior, interests, and purchase habits to deliver relevant content and marketing.
  

• Predictive Analytics: AI can theoretically see into the future by predicting customer behavior and potential difficulties based on evaluations of current data and occurrences.

Automation — The Key to Scalable Brand Growth

In the modern age, automation is truly the king of growing a scalable brand. The more a brand grows, the harder it can be to keep up with various departments and responsibilities.

However, by automating processes across the business, personnel are freed up to address the activities and strategies that require a human touch. AI and automation within brand builder software, like Brand Builder AI, can help to streamline a variety of processes within a business, including:

• Lead generation

• CRM management

• Appointment scheduling

• Follow-ups

• Reputation management

• And more

SMART Marketing Is Your Key to Brand Strategy & Growth

Gone are the days of shotgun marketing where the goal is to reach as many people as possible. Nowadays, it is much more about relevance and targeting the right audience, which is where SMART Marketing excels.

SMART is an acronym meaning specific, measurable, actionable, relevant, and timely. In other words, marketing is going to the right place, the right person, at the right time, and with measurable metrics to determine performance. This can seem like a lot to accomplish when doing it manually, but AI completely streamlines the process of SMART Marketing.

Firstly, AI can help to sort out the relevant target audience and demographics through data evaluation. Secondly, it can determine the most effective times to display ads or send emails for optimal impression and click rates. And thirdly, AI can deliver and evaluate metrics of performance to determine what needs optimization and make those adjustments.

Brand Builder AI, Your Solution for Brand Growth

If you are looking for a platform to help you with all of the above, you’ve found it. Brand Builder AI can help to automate and streamline your business across the board. We already mentioned some of the capabilities above, but it can also help with:

• Automating delivery and workflows

• Invoicing and contracts

• Pre-built funnels

• Team management

• And more

Don’t believe us? Here’s what a client had to say about working with us:

“Working with John and his team was an amazing experience. BB made it especially easy for us. There is much more than we will ever need but highly recommend Brand Builder for your future needs. Additionally, John and his team built us an amazing website for our podcast! Thank you!!” – Russ R.

To learn more or book a demo, give us a call at 727-758-2231.